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Developing Senior Management

If you haven't taken the plunge to go on your own, consider the benefits of having the company you work for right now back your ideas. Management wants to know what resources you'll need. How long before payback? What's the risk? A thorough business plan helps you justify your program and gain your management's sign-off. And you can design your plan so you can collect a percentage of your success.

The first thing you'll probably hear is "Great idea . . . write me a proposal." This is where most good ideas die. Of course, we promote BizPlan Builder for just such a purpose and I recommend including your name in the footer of every page lest someone else claim your ideas as theirs.

Obviously, what you must pitch is your ability to expand company sales and profitability, and your projections must show sufficient return on investment (just ask your boss how much). Management will likely want to be informed of key milestones and they'll watch you like most investors. In the next chapter, I elaborate more on the possibilities of pursuing business development within your company.

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